Whether you're envisioning a new whisky brand, looking to redefine your existing one or build the distillery of your dreams, our consultancy will help you transform it into a concrete plan. With our expertise, we'll assist you in developing a compelling brand identity, positioning strategy, and market entry plan, setting the foundation for your success. With 20 years industry experience, Whisky Pete has worked on 98 Whisk(e)y brands before yours, that’s a whole lot of insider knowledge we can apply from day one. Saving you precious time, dollars & ultimately creating a stronger booze brand.

Building a distillery, brand or liquor investment portfolio requires careful planning and execution. We'll be your trusted advisor throughout the process, offering invaluable insights on facility design, equipment selection, production techniques and quality control measures. Our consultancy ensures that you create a distillery and a brand that not only surpasses industry standards but also reflects your unique vision.

Once your whisky brand is established, it's time to grow and expand your market presence. We'll provide comprehensive guidance on navigating the competitive liquor landscape, deciphering global market trends, and developing effective marketing and distribution strategies. With our support, you'll maximise your brand's growth potential, profitability and capture the hearts of whisky enthusiasts worldwide.

When the time comes to bring your whisky to market, our services ensure a successful launch. We'll assist you in creating and sourcing enticing packaging, building your brand’s marketing suite, provide tasting notes, cocktail recipes from infamous mixologists and offer expert analysis of cask samples. We also have an extensive network of category specific influencers to build your brand online & a large events division to launch your brand to the public.

With our guidance, you'll captivate customers and establish your brand as a must-have in the whisky market, ultimately driving sales and securing long-term success.