The Team
Whisky
Pete
Pour Decision Maker
Sydney Based - Ready to hit the road
With 20+ years in the industry, Whisky Pete boasts an impressive resume. Working with 98 whisky brands and 1000+ liquor brands, in sales, ambassadorship, brand strategy and management. Whisky Pete cut his teeth at industry giants like Pernod-Ricard, Diageo, and Coca-Cola Amatil. His journey is defined by continuous learning, valuable insights, and an unwavering passion for the craft.
Whisky Pete has judged whisky and spirit competitions globally. His media recognition and industry reputation speak for themselves.
For the past decade, Pete has also served as a whisky consultant & events expert, helping businesses leverage whisky & spirits to enhance client engagement and profitability. With an unwavering commitment to quality, he has created exceptional bottlings that captivate the senses.
Whisky Pete's extensive knowledge, passion, and dedication continue to make him a sought-after figure in the whisky world.
Andrew
Cripps
State Manager - Victoria
Crippsy, a charismatic figure in Melbourne's bartending scene, renowned for his booze knowledge and unwavering dedication to delivering memorable experiences.
Beginning behind the bar in England, Crippsy acquired an extensive background in crafting drinks. The obvious next step was representing liquor companies.
Having worked with many big-name booze brands such as Suntory, Diageo Reserve, Moet Hennessy, Husk Distillers, Glen Moray and Brown Forman (How’s that for a résumé!) Crippsy leaves a lasting impression, with an extensive liquor knowledge and country charm.
“With a passion for sharing his knowledge gained through research and, of course trial and error, with anyone that will lend him an ear.”
While his heart may belong to whisky, he's not your typical one-trick pony. His curiosity extends far beyond the amber nectar, encompassing the enchanting world of distilling and exploring how different spirits elevate the drinking experience. He's like a spirited Sherlock Holmes, unraveling the secrets of the bottle with a mischievous grin and a dram in hand.
A respected authority in the industry, sharing his expertise and creating unforgettable moments for those fortunate enough to have him fill their glass.